Social Commerce IQ: Retail

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The top 10 retail brands by Social Commerce IQ:

1. Fab.com
2. Deb Shops
3. Coastal Contacts
4. ModCloth
5. PetFlow.com
6. ShoeDazzle
7. JackThreads.com
8. CafePress
9. Birchbox
10. Totsy

Consumer findings from the report include:

• 70 percent of respondents would rather hear about a new product from a Facebook friend, than from a brand.
• 57% have asked their friends on Facebook for advice before purchasing a product
• 31% say they don’t share products on social networks, while 63% say they share on Facebook, 25% on Twitter, and 22% on Pinterest
• 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product
• 44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter, but 37% don’t pay attention to posts about products
• 56% do not share things on social networks to get rewards.

Brand findings from the report include:

• Facebook Upstream Traffic: 2.46%
• Pinterest Upstream Traffic: 0.13% (Low)
• Twitter Upstream Traffic: 0.06% (Distant 3rd)
• 35% of companies researched had apps on Facebook that were not functioning and/or were out of date.
• 51% of companies have incorporated the Pin It button

Downloads

2012 Infographic PDF
2012 Infographic PNG
2011 Retail Report
2011 Fashion Report

Retail brands included in the index:

1 Sale A Day, 1-800 Contacts, 1-800-Flowers, 80sTees, A/X Armani Exchange, Abercrombie & Fitch, Abt Electronics, Academy Sports + Outdoors, Ace Hardware Corp, adidas, Aeropostale, AirSplat, AJ Madison, ALDO, Aleva Stores, Alibris, Allied Electronics, Altrec, AMainHobbies.com, Amazon, American Apparel, American Eagle Outfitters, American Girl, American Greetings, American Musical Supply, AmeriMark Direct, AMI Clubwear, Amway, Ancestry.com, Ann Taylor, Anthropologie, Apple, Army & Air Force Exchange Service, Art.com, Artbeads.com, ArtPosters.com, Ascena Retail Group, Ashford, Austin Bazaar, AutoAnything, AutoZone, Aved., AVEYOU Beauty Boutique, Avon Products, B&H Phot-Video-Pro Audio, Babies “R” Us, BabyAge.com, Backcountry.com, Banana Republic, Bare Escentuals, Bare Necessities, Barnes & Noble, Barneys New York, Bass Pro Outdoor, Bath & Body Works, Beachbody, Beau-Coup Favors, bebe stores , Bed Bath & Beyond, Belk Ecommerce LLC, Benjamin Moore, Bergdorf Goodman, Best Buy, Better World Books, Beyond the Rack, Bidz.com, Big Dot of Happiness, Big Fish Games, BikeBandit.com, Billiards.com, Billion Dollar Babes, Birchbox, Birthday Direct, BJ’s Wholesale Club, Blinds.com, Blockbuster, Bloomingdales, Blue Nile, BlueCotton, Bluefly, Boden USA, Bon-Ton, Bonobos, Boot Barn, Boscov’s, Bose, Boston Proper, Boston Store, Brooks Brothers, Brookstone, Build.com, Burberry Ltd., Burlington Coat Factory, Burt’s Bees, Burton, Buy.com, Cabela’s, CafePress, Calendars.com, Cali Bamboo, Calvin Klein, Campmor, CandyWarehouse.com, Carol’s Daughter, Carolina Rustica, Carsons, Carter’s, Case-Mate, Casual Male, Catherines, CD Listening Bar, CDW Corp, CDWow.com, Charlotte Russe, Charming Shoppes, Cheaper Than Dirt, CHEFS Catalog, Chegg, Chelsea & Scott, Chico’s, Children’s Place, Christopher & Banks, Clinique, Coach, Coastal Contacts, Coldwater Creek, Coleman, Colony Brands, Columbia Sportswear, Comp-U-Plus, CookiesKids.com, Cooking.com, Coolibar, Cost Plus, Costco, Costume Craze, CPO Commerce, Crate and Barrel, Crocs, Crucial Technology, Crutchfield, Cuisinart, CustomInk, CVS Caremark, Cymax Stores, Databazaar.com, David’s Bridal, Deb Shops, Deckers Outdoor, dELiA*s, Dell, Dermstore, Design Toscano, Dexclusive.com, Dick’s Sporting Goods, Diet Direct, Dillard’s, Discovery Channel Store, Disney Shopping, Dollar General Corp., Dover Saddlery, DrJays, Drs. Foster and Smith, Drugstore.com, DSW, eBags, eCampus, Eddie Bauer, eDiets, eForCity, eHobbies, Eileen Fisher, eMusic, Estee Lauder, Express, Fab.com, FansEdge, Fat Brain Toys, Fathead, FingerHut, Finish Line, Follett Higher Education Group, Foot Locker, Football Fanatics, FootSmart, Forever 21, Fossil, FragranceNet, Frederick’s of Hollywood, FrenchToast, FreshDirect, Frys, FTD, Furniture.com, FYE, GameFly, GameStop, Gander Direct Marketing Services, Gap, Garmin, Geeks.com, Gemvara, General Nutrition Centers, Gilt Groupe, GlassesUSA, Godiva Chocolatier, Golden Eagle Coins, Golf Galaxy, Golfsmith, GourmetGiftBaskets, Green Mountain Coffee Roasters, Guess?, Guitar Center, Gymboree, Hallmark Cards, Hammacher Schlemmer & Co., Hanna Andersson Corp., Harry and David, Hayneedle, Hautelook, Heels.com, Herbspro, Hermes International, hhgregg Appliances, Hickory Farms, Holland & Barrett, Home Box Office, Home Depot, Hot Topic, HP Home & Home Office Store, HSN, Hudson’s Bay, Hugo Boss, Ice.com, ideeli, Igigi, iHerb, IKEA, Indigo Books & Music, Instawares, J. Crew Group, J.C. Penney, J&P Cycles, J&R Electronics, JA Cosmetics Corp., JackThreads, James Allen, Jelly Belly Candy, Jewelry Television, JimmyJazz, Joann, Jockey, Jomashop, JoS. A. Bank Clothiers, Junonia, Karmaloop, Kay Jewelers, Kenneth Cole Productions, King Arthur Four, Kmart, Kohl’s, L.L. Bean, Lafayette 148 New York, Lamps Plus, Lancome-USA, Lands End, Lane Bryant, LD Products, LEGO Brand Retail, Levi Strauss, Levolor, LifeWay Christian Resources, Lilly Pulitzer, Living Direct, LovelySkin, Lowe’s, Lulu Enterprises, Lululemon Athletica, Lumber Liquidators, Luxottica, MAC Cosmetics, Macy’s, Market America, Meijer, Melrose, Men’s Wearhouse, Microsoft, Miles Kimball, MLB Advanced Media, ModCloth, Modell’s, Monkey Sports, Moosejaw Mountaineering, Motorcycle Superstore, Movie Mars, Musician’s Friend, Nasty Gal, National Builder Supply, National Business Furniture, National Football League, National Hockey League, NB Web Express, NBA Media Ventures, Neiman Marcus, Net-a-Porter, Netflix, New York & Co, Newegg, Nike, Nine West, Nordstrom, Northern Tool + Equipment, Nutrisystem, Office Depot, OfficeMax, Old Navy, Omaha Steaks, One Kings Lane, One Call, Oneida, One Stop Plus, Onlineshoes.com, OpticsPlanet, Orchard Brands, Organize.com, Oriental Trading Co, Orvis Co, Oshkosh B’gosh, Overnight Prints, Overstock, Ozbo, Pacific Sunwear, Panasonic, Party City, Paul Fredrick, Payless ShoeSource, PB Teen, Peapod, Performance, Personalization Mall, PETCO, PetFlow.com, PetMed Express, PetSmart, Potpourri Group, Pottery Barn, Power Equipment Direct, Procter & Gamble, Property Room, Pure Formulas, Quiksilver, QVC, RadioShack, Ralph Lauren, Recreational Equipment Inc, Redbox, Replacements, Restoration Hardware, RitzPix, Road Runner Sports, Roots Canada, Ross-Simons, RueLaLa, Safeway, Saks, Sally Beauty, Sam Ash Music, Sam’s Club, Scholastic, School Specialty Online, ScotteVest, Sears, Select Comfort, Sephora, Shoebuy, ShoeDazzle, ShoeMall, Shoes.com, ShopKo Stores, Shoplet, Shop NBC, Shutterfly, Sierra Trading Post, Skechers, SkyMall, SmartPak Equine, Snapfish, Softchoice, Sonic Electronix, Sony Style, Spanx, Speedo USA, Spencer Gifts, Sports Authority, Sportsmans Guide, Spreadshirt, Staples, Starbucks, Sundance Catalog, Sur La Table, Sweetwater, Swim Outlet, TABcom, Talbots, Target, Tea Collection, Team Express, Tech for Less, Tempur-Pedic, Textbooks.com, The Buckle, The Container Store, The Knot, The Limited, The North Face, The Shopping Channel, The Vermont Teddy Bear Co, Things Remembered, ThinkGeek, Thompson and Co. of Tampa, Threadless, Tiffany & Co., Tiger Direct, Timberland, Time Life, Title 9 Sports, Tool King, Toolfetch, Tory Burch, Totsy, Toys “R” Us, Tractor Supply, Tumi, Turn5, U.S. Auto Parts Network, Ulla Popken, ULTA, Unbeatable Sale, Under Armour, Urban Outfitters, Vann’s, Vera Bradley, Victoria’s Secret, Vistaprint, Vitacost, Vitamin Shoppe, VivaTerra, Vivre, W.W. Grainger, Walgreen, Walmart, Wayfair, Weight Watchers, West Marine, Wet Seal, White House Black Market, Williams-Sonoma, Wine, Wolverine World Wide, XO Group, YesAsia, YOOX Group, Zale Corp, Zappos, Zazzle, Zones, Zoo Stores, Zumiez