Top Online Retailers Favor Facebook for Traffic and Sales [Study] | 8thBridge | Social Commerce Platform

Top Online Retailers Favor Facebook for Traffic and Sales [Study]

January 14, 2014 / By Melissa Buening

Search Engine Watch, 1/14/14

Social technology company 8thBridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and subsequent results.

What it found was a close race in terms of social network adoption amongst Facebook, YouTube, Twitter, Instagram, Pinterest, Google+ and Vine; however, one network shined most in the area of referral traffic and perceived value: Facebook.

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