Business Insider, 1/25/14
Without question, Facebook offers retailers the largest stage to reach consumers. Across 19 different retail categories, U.S. brands averaged more than 746,000 Facebook fans, according to the social commerce platform 8thBridge, which analysed the social media presence of 872 top retailers.
Among those retailers, mass merchants like Walmart have established the largest following on Facebook, averaging roughly 2.4 million fans. However, these mass retailers’ presence on other social channels is much lower. They average less than 100,000 people who follow them on each of the other major social networks.