Social Commerce Today, 12/11/12
Social commerce software developer and service provider 8thBridge has released its rather excellent and latest industry report, the Second Annual Social Commerce IQ Study, with a ranking of the top 25 retail brands in social commerce.
Fab.com wins, scoring high on four key social commerce criteria – brand awareness on social networks, upstream social media traffic, social features on e-commerce site, and SCRM potential via social apps such as social login. It’s no surprise that Fab.com is a business that runs shopping events. Social commerce works when you run events worth talking about (you generate word of mouth and drive customer loyalty)