Social Marketplaces Can Benefit Ecommerce Merchants | 8thBridge | Social Commerce Platform

Social Marketplaces Can Benefit Ecommerce Merchants

January 14, 2014 / By Melissa Buening

Practical Ecommerce, 1/14/14

Online marketplaces bring buyers and sellers together to exchange goods and services. Social media encourages marketplace mentality by enabling product discovery in a social environment, where prospective customers can rely on the influence of friends to help them shop.

Shoppers can tell the world whether they Like a merchant or a product. In turn, merchants can share details of themselves such as their names, faces, outside interests, and provide easy methods for consumers to communicate with them.

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