Social Commerce Big Data not being effectively used by retailers according to new report | 8thBridge | Social Commerce Platform

Social Commerce Big Data not being effectively used by retailers according to new report

February 5, 2014 / By Melissa Buening

ZDNet, 2/5/14

Social Discovery company 8thBridge has released the results of its third annual Social Commerce IQ (SCIQ) report and has discovered some intriguing facts about how companies use – or don’t use the data they ask for when profiling users.

872 retailers were included in the survey and seven social platforms were analyzed: Facebook, YouTube, Instagram, Pinterest, Twitter, Google+ and Vine. The survey focused on brand awareness, social upstream traffic, website social lift and social CRM to calculate the social commerce IQ scores.

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