Retailers Use Social to Spur Shopping, Research | 8thBridge | Social Commerce Platform

Retailers Use Social to Spur Shopping, Research

February 11, 2014 / By Melissa Buening

eMarketer, 2/10/14

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

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