Pinterest Pins Worth More Than Facebook Likes For Retailers | 8thBridge | Social Commerce Platform

Pinterest Pins Worth More Than Facebook Likes For Retailers

January 13, 2014 / By Melissa Buening

Digital Trends, 1/11/14

One of the latest social media studies to hit the headlines suggest that online retailers prefer to use the Pinterest “Pin It” button on their goods rather than the old faithful Facebook “Like”. 8thBridge is a social analytics firm which monitored nearly 900 shopping portals between July and November 2013, finding that 62 percent used the Pinterest button and only 59 percent employed the Facebook equivalent.

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