New 8thBridge social commerce study: Pinterest has highest adoption, but lowest sales conversions | 8thBridge | Social Commerce Platform

New 8thBridge social commerce study: Pinterest has highest adoption, but lowest sales conversions

December 12, 2012 / By lsmith

Inside Social Commerce, 12/11/12

A new survey says Pinterest has high adoption rate among hot brands, but is giving them the lowest sales conversions as well as the lowest traffic bumps compared to other social networks. The discovery is part of the second annual Social Commerce IQ (SCIQ) report from e-commerce company 8thBridge. The study looked at 500 influential social media brands.

About four out of the five brands included had a Pinterest presence with an average of 22 boards each. More than half of them incorporated a Pin It button on their main website. The average brand studied had 18,600 followers, impressive considering that most did not arrive on Pinterest until this year.

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