Is it Time to Kill the Term “Consumer”? | 8thBridge | Social Commerce Platform

Is it Time to Kill the Term “Consumer”?

January 13, 2014 / By Melissa Buening

Retail Online Integration, 1/8/14

If we removed the noun “consumer” from the retail lexicon, what would we lose?

The reason I ask is because the participatory nature of social media has rendered the term invalid (or at least not as valid as it once was). In an era where people are no longer merely consumers of information, but purveyors of it, the appellation seems out of place.

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