Two years ago GSI Commerce was acquired by eBay for a very good reason: The Pennsylvania-based start-up specialized in streamlining e-commerce for big clients like Toys ‘R’ Us, Dick’s Sporting Goods and American Eagle. GSI Commerce would be an asset to the e-commerce giant.
This morning GSI Commerce announced a partnership with the social commerce company 8th Bridge. Starting today, GSI Commerce clients will be able to use 8th Bridge’s integrated social graph Graphite to better understand how their consumers behave online. We spoke with GSI Commerce Chief Strategy Officer Reuben Hendell about how the new partnership will benefit current clients and why social graphs are so popular today.