How on-site social features boost Deb Shops’ revenue | 8thBridge | Social Commerce Platform

How on-site social features boost Deb Shops’ revenue

November 5, 2013 / By Melissa Buening

Internet Retailer, 11/5/13

Because its shoppers skew young, junior fashion retailer Deb Shops immerses itself in social media.

The retailer’s social media manager posts a mix of promotional and conversational content across eight social networks: Facebook, Twitter, Instagram, Pinterest, Tumblr, Google Plus, YouTube and shopping-focused social network Wanelo.

“We use social media to sculpt the flow of content to keep conversations flowing,” says David Cost, the retailer’s vice president of e-commerce and digital marketing.

Internet Retailer

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