Internet Retailer, 1/10/14
Free People knows social.
The fashion retailer’s e-commerce site features Pinterest-like “Collections” that let shoppers collect various items on boards around a particular theme such as “spring break,” as well as follow and comment on other shoppers’ boards. Shoppers can also upload photos of themselves wearing Free People products. And, to keep the shoppers engaged, the retailer sends a weekly e-mail update on Collections and photos that are trending. Since the program launched last year, consumers have created more than 30,000 Collections and uploaded more than 20,000 images.