The nascent days of the World Wide Web in the early 1990′s found many companies satisfied with a web “presence” that consisted of a business name, physical address, phone number, and possibly an email address. That was ecommerce at its earliest from a web browser perspective.
Ecommerce evolved from that point, of course, to being an experience that’s dynamic enough to let customers (virtually) try on clothing before buying it, among other advances. Social media, in the form of Facebook, Twitter, the rapidly rising Pinterest, and others, bears some similarity to the early Web in how ecommerce has utilized it so far – a virtual signpost but not too much else.
