Fashion Etc, 12/12/12
Looks like all that “liking” you’ve been doing is paying off!
A recent study by 8thBridge found that 70% of consumers are more likely to respond to new products and brands when they hear about it from their Facebook friends (read: “likes” on their newsfeed) than any other form of advertisement.
“Social sharing, curation and discovery of luxury products are the most important social media engagement activities for customers today,” 8thBridge’s chief market officer, Jon Kubo said. “Simply posting to brand pages does not generate enough interaction to provide a valuable return.”