Social commerce firm 8thBridge announced the results of its second annual Social Commerce IQ report, and Facebook favorite Fab.com had a pretty fab showing, finishing atop the SCIQ 25 list, which measures the social commerce strategies of retailers based on four key success factors.
The four factors used to compile the SCIQ 25 list are:
- Increasing brand awareness on social networks, including the facilitation of friend-to-friend sharing and deeper website integration with social networks.
- Increasing total upstream social traffic.
- Increasing website social lift, or site visits, conversions, and shopping basket sizes.
- Increasing social customer-relationship-management potential.