Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.
The addition of social commerce technology from 8thBridge will allow GSI Commerce clients to:
- Better engage with their customers and brand advocates.
- Build immediate and long-term communal value to drive loyalty.
- Use social media as a direct and indirect sales channel.
- Access rich social media insights.