Internet Retailer, 12/11/12
Fab.com has gone a long way toward solving the riddle of making money from social media. 24% of the flash-sale retailer’s traffic comes from shoppers clicking directly from social networks and half of its new customer acquisition stems from shoppers sharing the items they are interested in buying, or have bought. What’s more, the e-retailer reports a 15% conversion rate from what it calls socially discovered items, which are products that a shopper sees on a social network after one of her friends shared it.
