E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge | 8thBridge | Social Commerce Platform

E-commerce services firm Fluid acquires social commerce technology vendor 8thBridge

April 7, 2014 / By Melissa Buening

Internet Retailer, 4/7/14

Digital design and development firm Fluid Inc., which helps retailers improve their e-commerce, mobile and social offerings, has acquired 8thBridge Inc.

8thBridge works with retailers like Toys ‘R’ Us Inc. to market themselves through online social networks. By giving shoppers social-oriented tools—for instance, it offers a feature that lets shoppers place items in Pinterest-like “boards”—the vendor encourages shoppers to sign into one of their social media accounts, which helps retailers gather data about their customers…

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