Minneapolis, May 30, 2013 – 8thBridge® today launched a major release of its social commerce platform, 8thBridge Graphite™, during a live event. Graphite 3 unlocks the value within social graph data and provides brands an entirely new way to connect with and understand people. “Graphite 3 lets brands see their customers as people instead of just consumers for their products – because people are more than what they buy,” said Wade Gerten , Founder & CEO of 8thBridge.
Even after investing millions of dollars in tracking technology and building massive consumer databases, most marketers still know very little about who their customers really are and what they care about.
Meanwhile, over a billion people have been busy creating a rich and complete social identity for themselves – expressing what they care about with the people they care about on Facebook and other social networks. Brands can now be much more relevant to their customers by linking a customer’s social identity with an explicit understanding of their product interests with Graphite 3.