8thBridge Social Commerce IQ Report by the Numbers | 8thBridge | Social Commerce Platform

8thBridge Social Commerce IQ Report by the Numbers

December 14, 2012 / By lsmith

Social Commerce Today, Dec 14, 2012

This post builds on my colleague Paul Marsden’s excellent treatise on the second annual Social Commerce IQ report of 25 top retailers published by social commerce platform provider 8thBridge.

In his post, Paul hones in on commentary by Forrester analyst Sucharita Mulpuru, so I’ll refrain from adding my two cents and instead focus on the report’s statistical findings and analysis.

First, the study revealed a number of new best practices as compared to the 2011 version, including an extended focus beyond simply increasing a presence within social networks to creating richer social shopping experiences that are directly integrated with, and driven from, ecommerce sites.

Social Commerce Today

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