8thBridge Helps eBay’s GSI Monetize Social | 8thBridge | Social Commerce Platform

8thBridge Helps eBay’s GSI Monetize Social

February 4, 2013 / By Nik Rowell

eBay’s GSI Commerce has partnered with social commerce software company 8thBridge to help brands monetize data from more than one billion consumers on the social graph.

By integrating 8thBridge Graphite throughout GSI’s webstore technology, marketing services products, and agency services, merchants are now able to track consumers. With powerful analytics, the software integration should help merchants better engage customers and brand advocates, harvest social data insights, and convert social activity into direct and in-direct sales.

fool.com

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