Luxury Daily, 12/11/12
Seventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge. Therefore, online retailers should incorporate social sharing into the commerce experience.
Barneys New York was the single luxury retailer to rank in the top 25 on the second annual Social Commerce IQ report due to its deep integration of social functions into the ecommerce setting. The survey also uncovered best practices for pushing social commerce on today’s digital landscape such as offering social expression capabilities and rewards, creating social list and curation opportunities and enabling social discovery features.
