Practical Ecommerce, 3/4/14
More than one in three retailers use the Vine micro-video publishing app as part of their content marketing campaigns. These short-video marketing pioneers use Vine to showcase products, entertain, build brand, engage shoppers, and even offer basic customer service.
In its Social Commerce IQ Retail 2013 report, 8thBridge, a social media platform, found that 38 percent of about 800 (mainly larger) retailers analyzed published videos on Vine. Vine is a free app for iOS and Android that allows users to publish six-second videos. Vine usage is still far behind Facebook. But many merchants believe that the six-second cinema is a valuable marketing tool.