Editor’s Note: 8thBridge recently published the Social Commerce IQ: Fashion report which indexes and ranks the top 200 fashion brands based on their use of social media to drive business results. This case study is included in the report which can be downloaded here.
Louis Vuitton’s YouTube Experience
Louis Vuitton has posted over 125 videos to YouTube, it has over 7,000 subscribers, and it’s videos have received over 1.7 million views. It’s most popular video has received over 90,000 views (Louis Vuitton City Guide 2011 – New York, the Big Apple). The channel has been customized with Louis Vuitton’s branding.