Editor’s Note: 8thBridge recently published the Social Commerce IQ: Retail report which indexes and ranks the top 200 retail brands based on their use of social media to drive business results. This case study is included in the report which can be downloaded here.
Fan Page Overview
Cabela’s allows fans to post photos and videos to its page. Fans post tons of photos and videos of their “Big Catch,” “Good Old Truck,” or other socially relevant campaigns the brand is running. The Shop & Share tab allows fans to browse through products and then click through to Cabela’s website to make a purchase. You can ask your friends about specific items and share items on this tab. Cabela’s is highly engaged and asks their fans a lot of questions on the Questions tab.
Facebook Integration on Website:
1. Like button on product pages
Social Commerce IQ Ranking