Editor’s Note: 8thBridge recently published the Social Commerce IQ: Retail report which indexes and ranks the top 200 retail brands based on their use of social media to drive business results. This case study is included in the report which can be downloaded here.
Fan Page Overview
American Eagle Outfitter’s fan page has a Become a Fan tab that makes Facebook users aware that they will get exclusive offers and special promos if they become fans of AEO on Facebook. This tab also shows other places they can get exclusive offers. AEO “Likes” foursquare and shows the number of check-ins under its number of page Likes. The Music tab allows fans to view playlists (linking to a separate fan page) and then listen to the radio stations on Pandora. Fans can purchase gift cards on Facebook on the Buy Gift Cards tab.
Facebook Integration on Website:
1. Like button for company fan page
2. Like and Send buttons for individual product pages
3. Facebook Login
Social Commerce IQ Ranking