What a year for social commerce, the year social media found a business model, and the year e-commerce found its social mojo. So much has happened, but here are three standout infographics that go some way to summarising where we’re at with helping people buy where they connect and connect where they buy.
First up, we have Janice Diner‘s f-commerce ecosphere (V2), that will provide you with an at-a-glance understanding of the seven dimensions of Facebook commerce – and yes, it’s more that just stores on Facebook. Janice is a must-follow social commerce expert, and her infographic has been picked up and expanded upon by none other than the doyenne of e-commerce, Linda Bustos; her infographic should be committed to memory by anyone interested in social commerce.
Then we have the Social Commerce Timeline from Useful Social Media, highlighting our first retail transaction on Facebook with 1-800-flowers, our client Delta, and our Social Commerce IQ report.
And finally we have a neat put-this-thing-in-context history of f-commerce timeline infographic from the good people at socialmediainfluence, highlighting our work with 1-800-flowers. Yes, there’s more to social commerce – helping people buy where they connect and connect where they buy – than Facebook, but it’s where the action is right now.