Shoescribe.com, powered by YOOX Group, is the newest online destination for women dedicated entirely to high-end shoes and everything that surrounds them. Social commerce features on Shoescribe.com that are powered by the 8thBridge Graphite™ platform are making it easy for friends to shop for the perfect Birthday gift for one another. The features 8thBridge has enabled on Shoescribe.com are: Birthday Board/Social Wishlist, Post Purchase Share, Social Header & Social Login, and Rewards.
Finding the perfect Birthday gift is tough. Acquiring new customers, especially for a new business, is also tough, and it requires increasingly innovative approaches.
Shoescribe.com is setting itself apart from other high end brands by providing an experience that allows customers to express their wants in a way that their friends, family, and others can act on. This kind of social experience means customers can discover products that are trending among their friends, other customers, and experts to help them make better, more informed purchasing decisions, and, more importantly, discover things they never knew they wanted or needed!
As a new e-commerce company, Shoescribe.com is enabling its customers to share with their friends on Facebook that they are shopping for shoes they want for their Birthdays or have just purchased shoes, in hopes that the word-of-mouth marketing will lead to new eyeballs to its website. Shoescribe.com is also rewarding its customers by offering discounts for connecting with Facebook, special access to a private Instagram feed for creating a Birthday Board and sharing it with their friends on Facebook, and discounts for sharing their purchase with their friends on Facebook.
With social curation, businesses can make better merchandising decisions based on products that are trending and which products are being curated together in customers’ collections. Customers are now telling businesses which products they like most and would like to see more of, and which products they think go together and should be recommended/placed together in the store, whether it be online or offline.
Already, hundreds of enthusiastic customers have engaged on Shoescribe.com, and in doing so, have generated not only content that others are discovering, but have given Shoescribe.com deep social profile data that Shoescribe.com will soon use to create better personalized offers and marketing campaigns.
Social Discovery and Curation are becoming pervasive as retailers including Amazon.com, eBay.com, Walmart.com, Etsy.com, Fab.com, ModCloth.com, and others have enabled these capabilities on their websites recently.
Below is an outline of the features 8thBridge has enabled on Shoescribe.com:
Customers can earn rewards for creating and sharing their Birthday Board with their friends on Facebook, connecting via Social Login, and sharing their purchase with their friends on Facebook.
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