Oscar de la Renta Sells Second Product Exclusively on Facebook with 8thBridge | 8thBridge | Social Commerce Platform

Oscar de la Renta Sells Second Product Exclusively on Facebook with 8thBridge

December 20, 2011 / By Melissa Buening
Screen shot 2011-12-20 at 11.42.28 AM

Social Commerce Leader 8thBridge Creates Facebook Store for Fashion Leader Oscar de la Renta

MINNEAPOLIS, MN (December 20, 2011) – Oscar de la Renta launched its second store with 8thBridge today to sell four bangles exclusively on Facebook via a shopping tab and a News Feed store.

The enamel quote bangles were featured on December’s runway. Each bangle has a different quote by Oscar de la Renta:

  • White bangle – “Elegance is a discipline of life” Love, Oscar
  • Black bangle – “When you rest you rust!” Love, Oscar
  • Garnet bangle – “Fashion is a trend, style is within a person” Love, Oscar
  • Red bangle – “I have the memory of a mosquito” Love, Oscar


  • Oscar de la Renta launched its first store with 8thBridge in November 2011 to sell its Esprit d’Oscar solid perfume ring exclusively on Facebook.

    “We are thrilled to launch another store on Facebook for a fashion brand that understands how to connect with its customers through social media and shares the same vision for the future of social commerce,” said Wade Gerten, CEO and Founder of 8thBridge.

    About Oscar de la Renta
    Oscar de la Renta is one of the world’s pre-eminent designers. The company was established in 1965, and currently produces a full line of women’s accessories, bridal, home decor and fragrance, in addition to its signature women’s ready-to-wear collection. For more information, please visit www.oscardelarenta.com.

    About 8thBridge, Inc.
    8thBridge provides social commerce technology and expertise that merchants use to create social shopping experiences for their customers at every touch point including their websites, mobile apps, and on Facebook. 8thBridge’s clients are deeply integrated into the Facebook Open Graph and empower their customers to shop on their own terms in a shopping experience that is portable, personalized, and participatory. 8thBridge clients include some of the most innovative and respected brands in the world including 1-800-Flowers.com, Lands’ End, Delta Air Lines, Hallmark, 7 For All Mankind, Oscar de la Renta, and the fastest growing division of Avon called Mark. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry. The Ticket Counter™ by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.

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    2. [...] Oscar de la Renta, the first luxury brand to use f-commerce, launches and run two Facebook stores, selling items exclusively on Facebook [...]

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