New Report Analyzes How the Top 200 Retailers Use Facebook | 8thBridge | Social Commerce Platform

New Report Analyzes How the Top 200 Retailers Use Facebook

September 8, 2011 / By Erik Eliason

GameStop, Victoria’s Secret, Walmart Top The Social Commerce IQ™ Index which ranks the Top 200 retailers and how they use Facebook

Minneapolis, MN – September 8, 2011 – A new study released by 8thBridge analyzes the top 200 retailers on Facebook and ranks them based on their Social Commerce IQ™. The report examines what strategies are the most critical for success and how Facebook users engage with brands. The calculation for the Social Commerce IQ™ took into account reach, engagement, and shopping. The highest score possible was 100. GameStop had the highest Social Commerce IQ™ at 92.

Findings from the report include:
-Sale status updates have 30% higher engagement rates
-57% of product Likes are from owners
-35% of people are more likely to buy liked items
-35 million U.S. Facebook users have shared a product
-22 million people have been driven to make a purchase based on a Facebook recommendation

The top 10 retailers by Social Commerce IQ™:
1. GameStop
2. Victoria’s Secret
3. Walmart
4. Sephora
5. Clinique
6. Eastbay
8. Hallmark
9. American Eagle Outfitters
10. Zales

Download the report here:

“Social commerce is the new frontier for the retail industry. The space has grown tremendously in the two years since we launched the first store on Facebook for 1-800-Flowers. Analysts now expect social commerce to be a $10B industry by 2015. The bullish position many are taking on social commerce is based on a belief that shopping on the social web will deliver a fundamentally better experience for customers. 8thBridge has been on a mission to reshape ecommerce around people because we believe it too,” mentioned Wade Gerten, CEO of 8thBridge, Inc.

Retailers included in the index:
1-800 CONTACTS, 1-800-BASKETS.COM,, 77 Kids, Abercrombie, Abercrombie Kids, Aerie,, American Eagle Outfitters, American Girl, American Greetings, Amway US, Anthropologie, Artistry US, Ashford, Athleta,, Aveda, Avon Products, Inc., Babies “R” Us, Banana Republic, Barnes & Noble, Basics, Bass Pro Shops, Beachbody, Bergdorf Goodman, Best Buy, Bidz Auction, Blue Nile,, Bobbie Brown Cosmetics,, Cabela’s, CCS, CDW Corporation, CDW Small Business, Champs Sports, Chapters Indigo Books & Music Inc., Clinique,, Costco, Crutchfield, CUSP, CVS,, Dell, DermStore, Diamond Nexus Labs, Dick’s Sporting Goods,, Eastbay, Egreetings, Estee Lauder, Foot Locker,, Free People, Fresh Direct, FTD Flowers, GameFly, GameStop, Gander Mountain, Gap, GiftTree, Gilly Hicks, Gilt Children, Gilt Groupe, Gilt Home, Gilt Man, GNC Live Well, Golfsmith, Gordon’s Jewelers,, Green Mountain Coffee, Hallmark, Harry & David, HauteLook, Hayneedle, Hollister, Horchow, HP, HP for Home – US, HSN,, J. Crew, J&R, jcpenney, Jessica London, Jewelry Television, Jo-Ann Fabric and Craft Stores,, Kmart, Kohl’s, L.L. Bean, Lady Foot Locker, Last Call by Neiman Marcus, LeapFrog, LEGO, LEGO Games, LifeWay Christian Stores, MAC Cosmetics, Macy’s, Made Well, mark.girl, Microsoft,, Neiman Marcus,, Nordstrom, Nordstrom Rack, Nutrilite US, Nutrisystem,, Old Navy, Omaha Steaks,, Origins, Pagoda, PC Connection, PC Mall, Peapod Delivers, Piperline, QVC, Ralph Lauren, REI, RentAText, Roaman’s, Ross-Simons, Rugby Ralph Lauren, Safeway, Saks, Saks Off 5th, Sam’s Club, Scholastic, Scholastic Book Clubs, Sears, Sephora, Smashbox Cosmetics, Sony, Sony Electronics, Sports Authority, Sportsman’s Guide, Target, The Vitamin Shoppe, The Yankee Candle Company, Things Remembered, Tiffany & Co.,, Toys “R” Us, Urban Outfitters, Vermont Teddy Bear, Victoria’s Secret, Victoria’s Secret Pink,, Walgreens, Walmart, Weight Watchers, Woman Within, Yoox, Zales.

About 8thBridge, Inc.
8thBridge is the leading social shopping platform reaching over 80 million Facebook users. Over 50 leading brands in fashion, retail, and entertainment have launched more than 30,000 social shopping stores using 8thBridge technology and expert services. Merchants partner with 8thBridge to create social shopping experiences for their customers. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry. The Ticket Counter™ by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit

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