Nautica, part of VF Corporation, is a brand whose very name speaks of discovery. The company took its moniker from the Latin word “Nauticus” for ship, which was one of the earliest means to explore the world.
Not coincidentally, Nautica’s website is designed to facilitate Social Discovery around the wide variety of products it offers that includes men’s, women’s, and children’s apparel, as well as watches and a full line of home decor.
Wishlists and Social Recommendations
Thanks to 8thBridge, visitors to the site find a world of discovery awaiting them. They can create Wishlists for products they want to purchase and share those with friends, view Social Recommendations from others on product pages based on Wishlists that contain the product, and see others’ Wishlists and follow them.
But Wishlists don’t merely rely on the “social graph” – which has its basis in people-centered connections. Instead, the ability to follow others’ Wishlists vaults them into the realm of the “interest graph” – the network of shared interests based on the products themselves.
The sweet spot occurs when both graphs intersect, with people who know each other and share each other’s interests.
People Powered Shopping
Nautica has created a more visual website that, thanks to 8thBridge, is people powered. It turns an otherwise mundane e-commerce experience into a fun, engaging virtual shopping outing with friends who share similar interests. At the same time, it heightens the level of interactivity that can lead to more time spent on the site, increased page views and higher conversion rates.
It also helps Nautica become better informed when making merchandising decisions because the company can see which items are popular among customers and create the most interest.
The very notion of discovery entails finding things you didn’t know existed. Social Discovery facilitated by 8thBridge Wishlists and Social Recommendations – especially when shared on Facebook – can turn the act of shopping into an adventurous expedition.