Nasty Gal Enables Its Customers To Share Its Products With Unique Meaning
The 8thBridge Graphite™ platform is now being used by Nasty Gal, a global online destination for fashion-forward, free-thinking girls, that offers both new and vintage clothing, shoes, and accessories. Ranked number 372 on the 2012 Internet Retailer Top 500 list, Nasty Gal has quickly become a top destination for fashion since its founding in 2006. Graphite aids Nasty Gal’s customers to express how they feel about the brand’s styles in their language.
Customers can express to their friends on Facebook that they “NEEEED” or “Love Love Love” a product or offer, and even say “GIMME” it. See below.
When a customer expresses themselves, a Shoppable Story™ is shown on their Facebook Timeline and the product or offer becomes part of the customer’s identity. The customer’s friends can browse through Nasty Gal’s branded storefront in their Tickers and News Feeds. See below.
Nasty Gal also enables its customers to share that they “CAN’T WAIT TO WEAR” their purchase on the confirmation page. See below.
“Nasty Gal is a great example of the customizability that is possible with Graphite. Brands are able to attach almost any meaning to a product or offer,” said Jon Kubo, Chief Product Officer of 8thBridge.
“We are our customer. Speaking to her in her language has always come easy to us. It has to be natural. 8thBridge’s ability to further refine our voice through customizable buttons is providing us and our customers with yet another social tool that enables engagement and natural social sharing,” said Sophia Amoruso, Founder and CEO, Nasty Gal.