7 For All Mankind Leverages 8thBridge’s Social Shopping Platform to Offer Early Access to Denim Products Via Facebook
MINNEAPOLIS, MN (August 10th, 2011) – 8thBridge, Inc., the leader in creating social shopping experiences, and 7 For All Mankind announced today that Facebook users can now buy items from 7 For All Mankind’s new Aviator collection on Facebook before they are available online.
The new social shopping feature can be found on the 7 For All Mankind Fan Page inside Facebook and within the news feed of 7 For All Mankind fans. Facebook users can share items with their friends and create wishlists to share with their friends. When a wishlist is shared in the news feed it becomes a store populated with the specific items chosen. Checkout occurs without leaving the news feed or wishlist.
7 For All Mankind will be running monthly Facebook ad campaigns which will direct consumers to the store on its fan page.
Like the 7 For All Mankind Fan Page on Facebook to purchase items from the new Aviator collection before anyone can buy them online. http://www.facebook.com/7ForAllMankind
About 7 For All Mankind®
7 For All Mankind®, a division of VF Contemporary Brands, Inc., is the world’s premiere brand of denim-lifestyle products. Founded in 2000, the Los Angeles – based premium denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish.
The 7 For All Mankind® brand offers denim, sportswear and accessories collections for both men and women. Products are sold in freestanding 7 For All Mankind® stores, online at www.7forallmankind.com, and in luxury department and specialty stores in over 80 countries worldwide.
VF Contemporary Brands, Inc., is a wholly-owned subsidiary of VF Corporation. For more information about VF, please visit their website: www.vfc.com. For more information about the 7 For All Mankind® brand, please visit: www.7ForAllMankind.com
8thBridge operates a social shopping platform merchants use to create social shopping experiences for their customers. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry.
The Ticket CounterTM by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by
Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.