8thBridge’s Third Annual Social Commerce IQ Study Reveals On-Site Social Discovery Has Gone Mainstream | 8thBridge | Social Commerce Platform

8thBridge’s Third Annual Social Commerce IQ Study Reveals On-Site Social Discovery Has Gone Mainstream

January 9, 2014 / By Melissa Buening

Annual Analysis of How Over 800 Retailers Are Using Social Commerce to Improve the Shopping Experience

8thBridge®, the market leader in Social Discovery, today announced the results of its third annual Social Commerce IQ (SCIQ) report, which analyzed the social commerce strategies of 872 retailers. The number of retailers analyzed this year was almost double the number analyzed in last year’s report, to include nearly all of the brands from companies in the Internet Retailer 2013 Top 500 Guide and additional brands Internet Retailer determined were up and coming.

“Social Commerce has rapidly changed from ecommerce transactions on social networks to focus on empowering people to discover new product ideas from each other while they shop with the brands they love,” said Wade Gerten, CEO of 8thBridge, Inc. “The launching of social discovery and curation solutions this year by some of the world’s largest retailers, Toys”R”Us, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social discovery has gone mainstream.”

7 social platforms were analyzed for the 872 retailers including: Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine. 4 areas were taken into account when calculating the SCIQ scores: brand awareness on social networks, social upstream traffic, website social lift, and Social CRM.

The top 25 companies identified in the SCIQ are:
1. Free People
2. Lancome
3. Smashbox
4. Lolly Wolly Doodle
5. Plndr
6. Target
7. Bourbon & Boots
8. Toys”R”Us
9. WWE
10. ModCloth
11. Fab.com
12. BodyBuilding.com
13. Sears Holdings
14. Diamond Candles
15. TheKnot.com
16. American Eagle Outfitters
17. Birchbox
18. Zappos.com
19. BucketFeet
20. Etsy
21. Vans
22. ShoeDazzle
23. CCS
24. JustFab
25. Vat19.com

Findings Included:
-Pinterest’s Pin It button overtook Facebook’s Like button on the product page
-86% of retailers planning site redesigns for 2014 are planning to add social shopping features
-Engagement on Facebook brand pages was down 27%
-Eight of the companies in the Top 25 list are among the Top 50 in the Internet Retailer 2013 Top 500 Guide

The digital version of the Social Commerce IQ: Retail 2013 report can be downloaded for free here: www.8thBridge.com/socialcommerceiq/

Infographic can be viewed here

8thBridge Newsletter
Get the latest news in your inbox.

28 Responses

  1. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  2. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  3. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  4. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  5. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  6. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  7. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  8. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  9. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  10. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  11. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  12. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  13. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  14. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  15. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  16. […] of the report are available on the 8thBridge site. You might also be interested in our guide to getting the most out of Pinterest for your small […]

  17. […] analytics organisation 8thBridge kept an eye on 872 selling portals between Jul and Nov 2013 and found 62 per cent of sites slapped […]

  18. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  19. […] of a news are accessible on a 8thBridge site. You competence also be meddlesome in a beam to getting a many out of Pinterest for your tiny […]

  20. […] analytics firm 8thBridge kept an eye on 872 shopping portals between July and November 2013 and found 62 per cent of sites […]

  21. […] If you use Facebook for marketing, this is bad news. 8thBridge found that users interacting with Facebook brand pages was down 27 percent. […]

  22. […] the full study here and in the infographic […]

  23. […] IQ (SCIQ) report by 8thBridge®, which analyzed the social commerce strategies of 872 retailers (link). Here is the infographic about how these retailers are using Social Commerce to improve the […]

  24. […] its third-annual report, 8thBridge analyzed the social commerce activities of 872 Web retailers between July and November […]

  25. […] Pins worth more than Facebook Likes for retailers. 8thBridge is a social analytics firm which monitored nearly 900 shopping portals between July and November […]

  26. […] Pins worth more than Facebook Likes for retailers. 8thBridge is a social analytics firm which monitored nearly 900 shopping portals between July and November […]

Leave a Reply