8thBridge surges past 20 million Facebook fans on their social shopping platform | 8thBridge | Social Commerce Platform

8thBridge surges past 20 million Facebook fans on their social shopping platform

June 15, 2011 / By Melissa Buening

Over 50 innovative brands have now run over 30,000 social shopping campaigns on Facebook


Minneapolis, MN – June 15, 2011 – 8thBridge, Inc., the leading social shopping platform used by the world’s most innovative brands, announced today that it has hit a new social commerce milestone and now enables 20 million Facebook users to shop together.

Leading brands use 8thBridge to create social shopping experiences for their customers that include in-stream shopping experiences inside Facebook’s News Feed, on Fan Pages, and on ecommerce sites.

“From the moment we opened the first store on Facebook for 1-800-Flowers.com in 2009, we realized a ecommerce revolution was in the making,” says Wade Gerten, CEO and Founder of 8thBridge. “Exceeding the 20 million user mark is an exciting milestone for Facebook users, our customers, and 8thBridge.”

Since opening the first store on Facebook in May 2009, over 50 major brands have run over 30,000 social shopping campaigns using 8thBridge’s technology platform and social commerce expertise. Some of these innovative brands include Avon, Best Buy, Brooks Brothers, Carol’s Daughter, Delta Air Lines, Diane Von Furstenberg, Hallmark, HauteLook, Jessica Simpson, Lucky Brand, TIME, Entertainment Weekly, ELLE, USA Today, 7 for All Mankind, and many others.

“Demand for e-commerce solutions built for the social graph is accelerating dramatically,” says Lou Kerner, the Managing Director, Private Shares Group at Wedbush Securities following social media and E-Commerce companies. “8thBridge has emerged as a clear leader in the social commerce platform space, which we think is going to be huge.”

About 8thBridge
8thBridge operates a social shopping platform merchants use to create social shopping experiences for their customers. Customers engage merchants on their own terms in a shopping experience that is portable, personalized, and participatory. History was made on July 8th, 2009 when Alvenda, currently known as 8thBridge, brought online retail to Facebook and again on August 12, 2010 for the travel industry. The Ticket CounterTM by 8thBridge was named one of the Top Ten Marketer Apps of 2010 by
Advertising Age. 8thBridge, has been featured in Advertising Age, Financial Times, The Wall Street Journal, BusinessWeek, The New York Times, WWD, Bloomberg TV and TechCrunch. 8thBridge is funded by Split Rock Venture Partners and Trident Capital. For more information on 8thBridge, visit www.8thbridge.com.

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