5 Entertainment Companies Pioneering on Facebook | 8thBridge | Social Commerce Platform

5 Entertainment Companies Pioneering on Facebook

November 1, 2011 / By Paul
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At the recent Facebook developer conference, Mark Zuckerberg revealed his vision for Facebook; a media and entertainment hub – offering a rich user experience powered by the Open Graph (social discovery, social interaction, social decisions).

Companies are only just beginning to explore the possibilities of using Facebook as an entertainment hub – but here are five pioneers leading the charge.

1. Paramount – Transformers 3

To promote the 2011 CGI blockbuster, Paramount released a ticketing app on Facebook with 8thBridge allowing fans not only to buy tickets from the movie fan page, but also from a viral wall app – allowing people to view the trailer, buy tickets and share the wall-app directly from their newsfeed. To make it happen, Paramount teamed up with online ticketing agents Fandango and MovieTickets.com. The movie studio has also released a VOD microsite for Transformers – although not yet integrated into Facebook.

2. 20th Century Fox – What’s Your Number?

Moving the Facebook ticketing idea on, 20th Century Fox not only released a canvas-app and a viral wall-app built by 8thBridge, but also a Facebook event page – rewarding movie-goers for RSVP’ing to an open invite to see the movie.  An innovative twist on group-buy, escalating rewards were offered as more people RSPV’d – 2,000 triggered a draw for Gilt gift certificates, 5,000 a 10% discount for all at SpaFinder, and 10,000 a 15% discount at 7 For All Mankind.

3. Warner Bothers – The Dark Knight

The first in a wave of movie studios (Warner Bros, Paramount, Universal, Miramax) to use Facebook as a VOD fan-streaming platform, launching with Batman, The Dark Knight – and accepting Facebook Credits as payment with a Like-gate to ensure word of mouth. More recently, Universal has looked to harness the viral potential of Facebook VOD streaming with Facebook referral programs – 1/3 off for friends if they rent a movie on Facebook after you. Meanwhile, Warner Bros has begun selling special-edition DVDs for fans on Facebook, and movie merchandise.

4. Hulu – Facebook Streaming

Showcased at this year’s Facebook Developers conference, the Hulu canvas app for Facebook allows customers to stream content directly within Facebook, comment (at moment-specific times) and share what they’re watching.  It’s very early integration – and many of the Hulu site features have yet to be ported to Facebook page – but it’s a slick experience, and showcases the shape of things to come.

5. Global Live Events - Forever Michael Tribute Concert

The Facebook PPV event-streaming that never was. The October 2011 memorial gig was plagued with problems – including top bands pulling out at the last minute, and a legal wrangle meant that Global Live Events closed down its PPV live streaming app on Facebook before the event.  Worthy of note though, because PPV event streaming on Facebook – with Facebook Credits payments – is innovative and could be genuinely disruptive.

by Dr Paul Marsden

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