Today we’re launching a major new release of our Graphite platform – an entirely new way for brands to connect with, and understand, people.

Building meaningful relationships require personal connections and understanding. But today, even after offering rich rewards through carefully architected loyalty programs – customers are the least loyal to brands than they’ve ever been.

Even after investing millions of dollars in tracking technology and building massive consumer databases, most marketers still know very little about who their customers really are… Read More

I’m very pleased to welcome Mike Hrabe to 8thBridge as Chief Revenue Officer. Mike now leads all of the 8thBridge client facing functions including Client Success, Sales, and Marketing.

Mike comes to 8thBridge from Quantum Retail where he was a co-founder and the VP of Sales & Marketing. Quantum Retail is a successful Big Data software play in the retail industry. Retailers like Guitar Center, The Children’s Place, Marks and Spencer, and Nordstrom use Quantum Retail’s predictive analytics capabilities to… Read More

Early on 8thBridge recognized that the major problem with harnessing the power of Social Data was there wasn’t compelling Social Commerce functionality to engage users and collect this data. Hence the Graphite Platform was born. With Graphite, companies can integrate social sharing, rewards, curation, and discovery into their ecommerce and mobile shopping experiences and collect social data.

There has been a lot of talk about the value of Social Data; significantly more hype than results. 8thBridge has had… Read More

8thBridge today released Graphite2, a revolutionary new social commerce platform that dramatically expands social engagement across two new dimensions:

1. Broader social integration across the entire purchase funnel from campaigns-to-ecommerce.

Many marketers are tired of riding the social campaign roller coaster where they run a campaign, maybe launch a Facebook app as part of it, get a short term bump in awareness and traffic, and then move on to the next campaign – losing the social data insights they learned about… Read More

What a year for social commerce, the year social media found a business model, and the year e-commerce found its social mojo. So much has happened, but here are three standout infographics that go some way to summarising where we’re at with helping people buy where they connect and connect where they buy.

First up, we have Janice Diner‘s f-commerce ecosphere (V2), that will provide you with an at-a-glance understanding of the seven dimensions of Facebook commerce – and yes, it’s… Read More

#1: Social Media Budgets will help you future-proof your business in 2012: Whatever field you’re in, disruptive social technology is likely to be changing to the way things are done. So social technology should be a part of ongoing business model innovation investment – and that needs to be budgeted for…. Read More

Humans are social creatures, and when we travel it’s often for social reasons – going from A to B whether alone or together – in order to see or be with people who are not at A. … Read More

Companies are only just beginning to explore the possibilities of using Facebook as an entertainment hub – but here are five pioneers leading the charge…. Read More

Socializing sales sounds simple enough, but there’s more to social commerce than simply adding social features to the shopping experience and shopping features to the social experience…. Read More