“When you wish upon a star,
Makes no difference who you are;
Anything your heart desires will come to you.”
There’s a striking similarity between those lyrics, which come from the Disney classic, Pinocchio, and a new social commerce campaign created by Aeropostale, specialty retailer of casual apparel and accessories, with help from 8thBridge.
Called “Wish to Win It”, customers who click the red Wish To Win It button on an Aeropostale.com product page are entered for that week to win the product. When… Read More