Brand Interest Graph – BIG Data Analytics
8thBridge makes it possible for retailers and brands to quickly identify influential customers, product experts, and advocates that are highly engaged.
We make this insight actionable so that brands can use it to attract new customers and increase purchases from existing customers. One way we do this is by putting appropriate offers in front of influencers and experts on the ecommerce site and also on Facebook.
We also make it easy to import Influencer customer data into existing marketing systems to support outbound marketing and advertising tactics.
Graphite’s socially engaging features give customers compelling reasons to connect socially and to produce rich product-related content. We call this new dimension of data produced the Brand Interest Graph (BIG) which is suitable given the enormous volume of data a single social shopper produces!
8thBridge’s BIG Analytics capabilities helps brands visualize their interest graph and see how communities of customers are interconnected by influencers and product interests.