Retailers and brands use 8thBridge technology and expertise to monetize social media.
The 8thBridge Graphite™ platform enables socially engaging shopping experiences for customers; generates earned media and crowdsourced-content for brands; and uncovers influential customers and the things they care about.
Graphite is one part Social Shopping Engagement and one part Brand Interest Graph Analytics.
Social Shopping Engagement
Social Expressions allow users to express how they feel about your products, content and campaigns. These expressions are integrated with the Facebook Custom Open Graph so you can drive brand awareness, reach, and referral traffic back to your site. Expressions trigger stories in a user’s Timeline, and into the Tickers and News Feeds of friends at a rate of up to 230 brand stories for each Expression triggered.
Curation & Discovery
Curation allows your customers to create and share collections of their favorite products on your website in a fun, visual way.
Users can create collections, add products to collections, follow other users, follow their friends collections and share activity centered around your product to their friends. These curated collections are distributed on related product pages to encourage long-tail product discovery, increasing conversion rates and average order value.
Social rewards are a simple way to reward your brand advocates for sharing their intentions with their network. Retailers can choose to provide incentives for their customers to login and share or to reward their most influential brand enthusiasts with special offers or events.
Ratings are a valuable way for shoppers to express their level of interest and approval of a product. Integrating a Social Rating system, that is tied to Social Login, is perceived as more authentic to your customers, provides seamless sharing on social networks, and provides more depth to social discovery. For many products, a simple social ratings system is all that is necessary for customers to understand the product strengths and weaknesses. For the retailer, social ratings are significantly more cost effective and lightweight compared to traditional ratings and reviews platforms that require an entire process for moderation of comments.
As part of an integrated social commerce solution, Social Login allows users a single point of authorization throughout the shopping experience connected to their social identity on Facebook . With only one Facebook authorization for all social features the user has only one control panel to manage privacy settings. For the brand this means only one social data integration point to connect with your existing systems.