Overview

The Woodwind & Brasswind was founded in 1978 by a music instructor looking to supplement his teaching income by selling musical instruments and accessories at fair prices. More than 30 years later, they are still committed to offering the right product at the right price, backed by their expert advice and customer service. They offer more than 50,000 products and serve more than 91 countries, online at WWBW.com, on the phone with their musician experts. The Woodwind & Brasswind is owned by Guitar Center, Inc.

The Woodwind & Brasswind will be using the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.