Vineyard Vines was started by Shep and Ian Murray in 1998. They quit their corporate jobs in New York to start a clothing company centered around the good life as they remember it, spending their summers in Martha’s Vineyard. With no money and little experience, they set out to make ties that represent the finer places and things life has to offer. Vineyard Vines now offers much more than ties – a full line of men’s, women’s, and youth apparel.
Vineyard Vines uses the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.