Overview

Toys”R”Us is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys”R”Us and Babies”R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sell extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Toys”R”Us, Inc. is headquartered in Wayne, NJ.

Toys”R”Us uses the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.

8thBridge built the “Truly Scrumptious by Heidi Klum Look Book” on Facebook for Babies”R”Us where customers can preview Heidi Klum’s Truly Scrumptious collection until the collection goes live on BabiesRUs.com on September 15, 2012. Users of the application can create their own personalized collections and then share them with their friends on Facebook.