The Milly by Michelle Smith collection has defined youthful, luxurious style since 2001. Designer Michelle Smith creates timeless silhouettes with smart, sexy, feminine flair that satisfies her ever-expanding customer base. Born out of Smith’s lifelong love of fashion, Milly is an iconic brand known for exquisite prints and colors, luxurious fabrics and attention-to-detail. Sophisticated and glamorous, her collections embody modern sensibility with a vintage vibe.
Milly NY will be using the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.