Lucasfilm is a leading film and entertainment company founded by George Lucas. Movies released by the company include Star Wars, Indiana Jones, and American Graffiti.
Lucasfilm and 20th Century Fox partnered with 8thBridge to launch a campaign on Facebook for the release of Star Wars Episode I: The Phantom Menace 3D. The campaign included a tab on Star Wars’ Facebook fan page and a News Feed Store where fans could purchase tickets, watch the trailer, and share the trailer with their friends without leaving Facebook. Also included was a Facebook event page where people could RSVP to the Opening Weekend! Star Wars Episode I: The Phantom Menace 3D event.