Overview

Lands’ End is one of the largest retailers in the United States selling classically styled apparel for women, men and kids and home furnishings. The company started as a sailboat equipment company in 1963 in Chicago and has grown to a global retailer with retail operations in the U.S., Europe, and Asia.

As a leading retailer in the e-commerce and social media industries, Lands’ End partnered with 8thBridge to launch a customized Facebook store featuring the first ever commerce-enabled Wish List on Facebook. Fans could not only shop for their favorite products, but could share their Wish Lists with friends who could purchase the products, all within Facebook.