Overview

Hallmark, founded in 1910, is the largest greeting card company in the United States with $4.4 billion in sales and products for sale in over 100 countries. The company is best known for their greeting cards, but they also produce ornaments, television shows, music, and children’s dolls. Hallmark makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others.

Hallmark will be using the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.