Guitar Center, Inc. is the world’s largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. They operate 200+ stores across the U.S. Also, they are the largest direct response retailer of musical instruments in the U.S. through their wholly owned subsidiary, Musician’s Friend, Inc., and its catalog and Web site, www.musiciansfriend.com.
Guitar Center will be using the 8thBridge Graphite™ platform. Graphite is the world’s first social commerce platform built to help brands easily integrate social commerce into their existing channels and supporting systems. Graphite enables shoppers to easily express how they feel about a brand’s products and offers with their friends and in return get a better, more personalized shopping experience with the brand. Learn more about Graphite here.