Overview

DVF is a luxury brand known for its wrap dress. It was founded in 1972 by Diane von Furstenberg. DVF has four collections and accessories that include shoes, handbags, small leather goods, scarves, eyewear, fine jewelry, watches and luggage.

HauteLook partnered with 8thBridge to run a Facebook-only sale event for DVF. Fans were able to shop in their News Feeds and on HauteLook’s Facebook Page. New customers accounted for 40% of the transactions on Facebook.