Delta Air Lines, the largest airline in the world, serves over 160 million customers and offers service to more than 350 destinations on six continents. The company is headquartered in Atlanta, Georgia, United States and generates over $28 billion a year.
Delta partnered with 8thBridge to launch Ticket Counter (formerly Ticket Window), an application which was the travel industry’s first ecommerce capability on Facebook. The second application Delta launched with 8thBridge is called Away We Go, a group travel application that allows Facebook users to plan and book a trip with their friends inside Facebook. Users are able to create a trip using the Trip Wizard, invite their Facebook friends to share travel information, search for places to go on a map, keep track of RSVPs, and view a countdown calendar.
Delta, 8thBridge Debut Facebook App for Group Travel
Twin Cities Business, 11/3/2011
8thBridge helps Delta take off on Facebook
Finance & Commerce, 11/2/2011
‘Away We Go’, Away You Go!
The Airline Zone, 11/1/2011
Book of Tens: Best Marketer Apps
Advertising Age, 12/13/2010
Booking a flight? Visit Facebook
Play Some FarmVille, Then Book a Delta Flight on Facebook